Business Design is method particularly suited to innovative projects. It allows us to respond to the innovator’s enigma “What to sell and to whom?” in 5 steps.Add a comment
This is a fictional account. Any resemblance with real cases is coincidental.
Once upon a time there was a multinational whose executives came to the realization that their good fortune would not last forever. They would even privately admit that their future products would probably be very different from their current ones. With this in mind, they turned to their employees and entrusted them with exploring new development ideas. With so many talented people trained in the best international schools and recruited for their skills and human qualities, new ideas were bound to emerge. The goal was also to tap these resources before they left the company to set up their own businesses…Add a comment
Let us use the metaphor of the egg for innovation. If we consider the egg as a starting point to explore our potential markets, we can identify a small number of products that can be used in many ways: boiled, fried, in an omelette (with all the possible variations), or powdered, etc.Add a comment
Vianeo sees a clear similarity between this urban area overflowing with the best start-ups in the world and the subterranean part of a plant that might be considered as a foundational pillar. Let’s look closer at what links these two apparently unconnected things.
After a visit to the Silicon Valley in June, we found the image of the rhizome to be the perfect metaphor for the fertile soil for innovation.Add a comment
Capturing value is essential to ensuring the integration of an innovation on the market. This is the only way for it to find
its lasting place. But what value to capture?
There are two essential ones, use value and market value:Add a comment